Allure Bridals introduces "Allure Romance" as a new concept for the Fall 2012 season. Formerly know as Exclusive Bridals by Allure, this refined collection gives brides fresh and innovative designs along with Allure's renowned quality and value. With an emphasis on feminine details, Allure Romance caters to the bride searching for a classic, timeless look.
The campaign for Allure Romance will paint a picture for the bride to see not only how she will look on her Fabulous Day, but how her groom and bridesmaids will look as a whole. Each image is a timeless, stolen moment of a couple in love, or a bride and her best friends. With video to accompany the print campaign, Allure hopes to bring this collection to life and create a story that brides will fall in love with. To keep that same theme, the collection itself will be more focused on chic, traditional designs with a more moderate price point compared to Allure or Couture collections, while maintaining the renowned quality of our flagship collection.
Allure is partnering with Jean Yves, a leader in the formalwear industry to bring us Allure Men by Jean Yves! Jean Yves strives to provide its customers with dynamic styling and exceptional quality. They have been working on this collaboration for some time now and both are very excited to launch this new line of tuxedos into the marketplace. For the Allure Men by Jean Yves collection, the focus is on luxurious fabrics, flattering silhouettes, modern styling, perfect for today's man. The collection will be featured in My Fabulous Day stores later this fall!
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