Allure Men Groomscoat

The new Allure Men groomscoat is crafted with a distinguished cut — nodding to classic English style — with the slim fit and modified coattails of a modern bespoke tuxedo. The coat is available in both our signature notched and peak lapels for an added touch of tailored style.

Paired with the perfect accessories and trouser cut, our new modern groomscoat is truly dashing. From breezy Cement to classic Onyx, we love all of our colors, styles and coat and trouser combinations on our Allure Men line.

First Comes Fashion....

This week will be filled with glamorous formalwear designs and spectacular new color that is sure to amaze! Leading designers, top retailers and fashion editors from Vows, Women's Wear Daily, Americasmart and many more will be on hand to give buyers a unique insight into their designs and work through interviews, panel discussions and one on one talks. 

The only event of its kind, Formal Fashion Week in association with Americasmart's World of Prom show, is a unique opportunity to hear from the people who create formal fashion at it's finest! ALL UNDER ONE ROOF! 

Here is a sneak peek at some styles we've marked as "MUST SEE" this year! 

In the case of Joseph Abboud, whose collection featured fabric superposition and pure lines, we think this look will be a "spot on" trend for 2014.  

The Ike Behar silhouette is absolutely breathtaking! A beautiful yet very classic design! We can't wait to see more from this designer!  

Accessories are a very important detail in men's formalwear and we rely on trusted designer Larr Brio for new looks and colors every year! Shown above is the Romance Collection and only available at My Fabulous Day retailers!   

Allure Men by Jean Yves, who partnered with Allure Bridals last year to create a new men's line for Allure has been very well received this spring. With Allure, we feel they have found the perfect balance between simplicity and complexity when designing their bridal and tuxedo line.

Formal Fashion Week 2013

Formal Fashion Week 2013, in a word, FABULOUS! 

We saw luxurious new looks from designer Micheal Kors,

a gorgeous new slate blue from Allure Men by Jean Yves and 

 a beautiful new cutaway from Fabian Couture. Not to mention dress designer such as 

Sherri Hill, Tony Bowls, Night Moves Prom, LaFemme and many more, 

ALL under one roof! 

One glamourous highlight of the week was the International Promise Foundation 

Black Tie Gala, a charity event which raises money for teens in need. We would like to personally 

thank the following Platinum Sponsors, as well as everyone who contributed to make the 

event such a huge success! 

Flow Formal Alliance  

Sherri Hill 

Night Moves Prom 

Lafemme

Tony Bowls 

Party Time Formals  

Jasz Couture 

My Fabulous Day 

International Prom Association 

Southern Independent Formalwear Association 

Flow Formal Alliance 

Party Time Formals 

Jasz Couture 

Allure Bridals & Night Moves Prom

IPA & My Fabulous Day Team

Brian Egitto & Steve Lang

Dusty Hill 

Outstanding Booth Design - Flow Formal Alliance 

Outstanding Customer Service - Bob Milam 

White Tie Award - Wayne Burch 

Formal Vision Award - Mike Denton 

President Award - Squires Formalwear

FORMAL FASHION WEEK 2012

Ever wonder where formalwear fashion is debuted? 

Formal Fashion Week is a formalwear industry celebration of thriving fashion and its vast array of creative talent! Featuring designers such as Ralph Lauren, Jean Yves, Perry Ellis, Calvin Klein, Joseph Abboud, Allure Men, Night Moves by Allure, Allure Bridals, Tony Bowls, Sherri Hill, Jovani, LaFemme and many many more. Your My Fabulous Day specialist is entertained with runway fashion shows, all while shopping for the perfect wedding, bridesmaids, prom, special occasion & tuxedo looks for their customers!  Have a certain style in mind? Visit your local My Fabulous Day retailer and send them to Formal Fashion Week 2012 in hopes of finding your perfect style! 

Formal Fashion Week will be at AmericasMart in Atlanta, GA August 8th - 12th, 2012

Any retailer or vendor wishing to attend contact Kellie Burch. 

kellie@sensory9.com    

Allure Men by Jean Yves!

Allure Bridals introduces "Allure Romance" as a new concept for the Fall 2012 season. Formerly know as Exclusive Bridals by Allure, this refined collection gives brides fresh and innovative designs along with Allure's renowned quality and value. With an emphasis on feminine details, Allure Romance caters to the bride searching for a classic, timeless look. 

The campaign for Allure Romance will paint a picture for the bride to see not only how she will look on her Fabulous Day, but how her groom and bridesmaids will look as a whole. Each image is a timeless, stolen moment of a couple in love, or a bride and her best friends. With video to accompany the print campaign, Allure hopes to bring this collection to life and create a story that brides will fall in love with. To keep that same theme, the collection itself will be more focused on chic, traditional designs with a more moderate price point compared to Allure or Couture collections, while maintaining the renowned quality of our flagship collection.

Allure is partnering with Jean Yves, a leader in the formalwear industry to bring us Allure Men by Jean Yves! Jean Yves strives to provide its customers with dynamic styling and exceptional quality. They have been working on this collaboration for some time now and both are very excited to launch this new line of tuxedos into the marketplace. For the Allure Men by Jean Yves collection, the focus is on luxurious fabrics, flattering silhouettes, modern styling, perfect for today's man.  The collection will be featured in My Fabulous Day stores later this fall! 

Looking For The Perfect Gown?

Allure is definitely one line to consider.........

Allure Bridals nationwide fashion journey has been showing the collections for a number of years in New York, Dallas, Chicago, Atlanta to name a few! In each destination the line leaves an impression of fashion as fun and entertaining by incorporating sexy elements and drama into the runway shows. “I am so excited to be on the runway for Allure Bridals,” says Kayla Booth, Allure Model. “It certainly makes fashion shows more exciting when you are modeling beautiful designs!.”  

My Fabulous Day will feature Allure Bridals designs partnered with Calvin Klein, Joseph Abboud, Chaps Ralph Lauren & Jean Yves in the upcoming Tuxedo Prom & Wedding Spring 2012 Photo Shoot! Want to get the first sneak peek? Sign up to follow our blog today!! 

To see more fashion from Allure visit www.allurebridals.com